![]() Soccer media company, Copa90, embraces this when it comes to campaigns surrounding the FIFA World Cup. They say soccer is a universal language spoken in different dialects. Whether you need to boost game-day excitement, encourage social buzz, drive declared data collection or increase revenue, you’ll love these timely campaigns as much as we do. ![]() To celebrate the World Cup and to inspire you as you plan your upcoming marketing campaigns as the sporting calendar gets into full flow, we’ve put together some of our favorite campaigns thus far. If one of the keys to real-time social media marketing is going where the fans are, then soccer is set up for success. ![]() They use social media to share everything from new kit launches and celebratory cheers to smack-talk, score predictions, and stats. When it comes to real-time marketing, no field is better poised to take advantage of the opportunities than the soccer industry. As managers agonize over team selection, organizers hastily finish stadiums, and fans the world over plot ingenious ways to watch games during work hours, millions of fans around the world will follow their team, phone in hand, checking the score and sounding off about contentious decisions online.
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